Page 17 - 2017 NOV 12 - LIONS VS BROWNS - SHOP 3_Neat

Digital Media

Shopper 1
Question
1 Section/Location: detroitlions.com
Ms. Shopper logged on to the Lions website prior to the game to find out if I could bring my umbrella in, she found out the size she could. It was very easy to find an
answer to my question.
2 Section/Location: 233 - Lions App Time: 1:40PM
The Lions app is really helpful to have. I like the alerts that it sends during non-game days and I like the score updates after each quarter. I tried to open the
interactive map to locate a section during the game but I was unable to get it to load (AT&T and connected to Lions WIFI).

3 Section/Location: fordfield.com
Ms. Shopper went on to Ford Field's website to see how easy it would be to find information about the upcoming Taylor Swift concert. It was the first thing I saw, so
that was really helpful.
Shopper 2
1 Section/Location: Lions App
Browsed through the Lions App. It was easy to navigate and contained a lot of information. Mr. Shopper like the score display and the video highlights.

2 Section/Location: Lions App Game Day Button
The Game Day button at the bottom of the Lions App contains a lot of information. The colors are bright and cheerful, pleasing to the eye. Some pages have a lot of
information, but I felt it is all great information.
3 Section/Location: Lions App Team Button
Since I do not know all the players, I felt the team button was very helpful. I was able to tab on it, see players, pictures and the stats. I felt I had a quick reference
guide to refer to.

Woodward Avenue Travel (for client use only) Page 17 2017 NOV 12 - LIONS VS BROWNS - SHOP 3 - Digital Media