Page 19 - 2017 NOV 12 - LIONS VS BROWNS - SHOP 3_Neat

Digital Media

Supervisor
Question
1 Section/Location: google.com
When Ford Field is googled, the picture of the field is old. The end zones are not blue as they currently are in the stadium.

2 Section/Location: Instagram
Ms. Shopper posted a picture from one of the Pride Plaza games to #onepride, but she did not see it displayed once she was in the stadium.

3 Section/Location: Other stadium websites
Browsing through other stadium websites, Ms. Shopper notice two basic layouts. One being promoting the football team more like Lambeau field's site and the
Nissan field site. The other format was similar to Ford Field, like the Gillette Stadium site. Both are appealing.
4 Section/Location: Lions App - Game Day Page
Prior to the game, Ms. Shopper went to the Game Day page. The Game Day giveaway video of the cheerleader had her eyes closed. Ms. Shopper checked a couple
of times and when the video was set at 0:00 her eyes were closed. Ms. Shopper felt this initial picture should be attractive for fans to view the giveaway.

5 Section/Location: Lions App - Face Paint
Every time Ms. Shopper clicks on the Face Paint - Augmented Reality picture in the App it closes the App. Ms. Shopper does not know what she should be able to see,
but she can not see anything.
RECOMMENDATIONS
1) Difficult to find any areas of improvement. The digital media is very user friendly.
2) Update the main photo on google.com. It shows the old field.

Woodward Avenue Travel (for client use only) Page 19 2017 NOV 12 - LIONS VS BROWNS - SHOP 3 - Digital Media