Page 16 - 2017, SEPT 24 - LIONS VS FALCONS - SHOP 1

Digital Media

Shopper 1
Question
1 Section/Location: Ford Field & Detroit Lions Websites Time: Before the game
Mr. Shopper was looking for the fan caves on the website and couldn't find information on them on the site. He was looking for the location of the Microsoft Fan
Cave so he could include it in the report.
2 Section/Location: Detroit Lions Mobile App Time: Pre & Post Game
Mr. Shopper found the traffic updates and directions very useful and up to date. The pre-game light show had the potential to be something special. Mr. & Mrs.
Shopper both used their phones with the app to be part of the light show. They could see fans on the other side of the stadium using their phones, but if it had been
darker in the stadium and more people used their phones it would have been more impressive.
3 Section/Location: Game Day Page Time: Pre Game
Mr. Shopper found the listings for the new food locations on the Game Day page useful for planning their trip to Ford Field. Also used the page to find parking lot
information. The DTE power hour information on the page was well done and listed time, prices, etc.
Shopper 2
1 Section/Location: FordField.com Website Time: Before the game
The website is extremely user friendly and transfers you to the detroitlions website seamlessly. It is also very easy to find upcoming events and click to get more
information.
2 Section/Location: Game Day Page Time: Before the game
It was very helpful to have the Tigers game noted on the game day page, especially noting the expected heavy traffic and alternate routes listed.
3 Section/Location: Detroit Lions Mobile App
Ms. Shopper liked the app interface/flash seats interface, had difficulty finding the Ford Field interactive map, would also be nice to have additional Ford Field
information.

Woodward Avenue Travel (for client use only) Page 30 2017, SEPT 24 - LIONS VS FALCONS - SHOP 1 - Digital Media