Page 58 - 2017, SEPT 24 - LIONS VS FALCONS - SHOP 1

Retail Pro Shops/Kiosks

This 2017 2016 Variance
Question
Shop Y-T-D Final to 2016

87 Rate the lines or wait to enter the Stadium Collection retail store at Section 100 (the main store). 2.50 2.50 3.19 (0.69)

88 Was there a line of ten minutes or more in the purchase check-out line? 3.00 3.00 3.06 (0.06)

89 Rate the availability of retail kiosks throughout the stadium. 3.25 3.25 3.50 (0.25)

90 Rate the retail staff on being friendly, polite and professional. 3.50 3.50 3.19 0.31

91 Was the service efficient? 3.25 3.25 3.00 0.25

92 Rate the variety and selection of merchandise? 3.00 3.00 3.31 (0.31)

93 Rate the online store at www.DetroitLionsStore.com 3.00 3.00 3.25 (0.25)

94 Did the retail staff show you the "Item of the Game" or any other specials? 3.00 3.00 2.75 0.25

95 Rate the cashier attempt to “add-on” and/or suggest an additional item to your purchase. 2.75 2.75 2.75 0.00
Was a "Live" Sports Radio easy to find information on and purchase? Was the broadcast clear and did it have good
96 reception in various places in the stadium? Were there delays in the broadcast? Did you witness fans using this 3.00 3.00 3.00 0.00
item?

97 Did you notice any comments or reaction from other guests regarding the Stadium Collection retail store (Sec 100)? 3.00 3.00 2.94 0.06

Rate the awareness, experience, and/or fan comments about getting a personalized jersey at the Stadium Collection
98 3.00 3.00 0.00 3.00
(sec 100).
Overall score 3.02 3.02 2.83 0.19

Woodward Avenue Travel (for client use only) Page 115 2017, SEPT 24 - LIONS VS FALCONS - SHOP 1 - Retail