Page 85 - eCommerce Made Easy - Training Guide
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They used their personal email lists and their personal Facebook pages, both of
which soon snowballed into guest posts, TV appearances and magazines
features.
Results: they got an astonishing 2,200% growth and revenue of $170,000 heading
into the last 30 days of the year!
Pixiefaire.com
Pixifaire.com is owned by Cinnamon and Jason, who saw a great opportunity
when they noticed that the doll’s clothing that she was designing for her
daughter was creating great hype among neighbors.
To create the largest and most popular website for doll enthusiasts around,
where everything doll related, from clothing to accessories could be found.
They used YouTube videos about the creation process to get traffic and email
marketing for keeping their fan base up to date. They also started offering
digital goods, like patterns for doll clothing.
Page 84
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