Page 89 - eCommerce Made Easy - Training Guide
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Results: they went from $8,000 in revenue to a staggering $96,000 in revenue in
two months, starting in May and peaking in July, and staying there to this date.
Finchgoods.com
Finchgoods.com is an eCommerce site that curates and sells fishing instruments
and accessories for men. The site is owned by Richard Lazzazzera.
Richard’s objective was to create one of the highest quality sites for men to find
top quality accessories, while maintaining solid relationships with both
customers and suppliers.
Richard focused on incentivizing customers through action, and he did it by
automating cart abandonment emails using Klaviyo and giving their customers
reward points by completing actions like checkout.
Results: Richard got 12 orders for a total of $1,235.00, in his first 25 days in
business.
Page 88
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