Page 87 - eCommerce Made Easy - Training Guide
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Nationalparksdepot.us
Nationalparksdepot.us is an online venture started by Robert Nava, who never
imagined himself running a successful eCommerce website after a life in and out
of prison.
At the beginning, Robert had a small Facebook fan page where he featured
beautiful pictures of national parks around the world, and he also used it to sell
some t shirts on the side.
One day he heard something about drop shipping, and he thought that it would
be worth it to give it a try. That is how he made up his mind up to create a quality
website to sell mountain gear to people around the world.
The strategy was to simply expand his Facebook page by using Facebook
advertising to promote his Shopify page. He started with a $60 budget for
advertising, which he quickly saw rise to $1,000 and up.
Page 86
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