Page 90 - eCommerce Made Easy - Training Guide
P. 90
Beardbrand.com
Eric Bandholz created beardbrand.com to sell beard care products that
otherwise would be really hard to find in common brick and mortar stores.
Eric’s objective was to establish a brand, something unique for the unique
people that he was going to sell to. He also wanted to go from $0 to over
$100,000 in monthly sales.
He focused his efforts on marketing to urban bearded men, using a Facebook
campaign along with his strongest assets, his “about” and “vision” pages on his
website.
Results: Eric saw immediate growth in sales and popularity, going from $0 to
over $120,000 in monthly revenue.
Page 89
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