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Belayshades.com
Belayshades.com is an initiative of Tim Ferris and Daniel Bliss, who together
designed a website to sell belay glasses.
The objective was simple: get Daniel to start an online business that could help
him land $4,000 a month, so he could quit his day job.
The strategy was to find a unique product and concentrate on promoting it
through mailing lists and Google, which they rapidly did.
Results: within the first 5 days, an online retailer contacted Daniel about an
order they had placed. The order total was $4,200!
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