Page 91 - eCommerce Made Easy - Training Guide
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Diamondcandles.com
Diamond Candles is an eCommerce company that sells and distributes scented
candles made of soy, which is managed by Justin Winter and his team, ever since
its humble beginnings.
The initial objective was to overcome the hardships brought upon by a very
limited budget and venues for advertising.
Justin created what he calls a conversation starter, that is, a product that people
are guaranteed to talk about on casual and special occasions, which give him an
advantage when promoting it through social media platforms.
To complement this strategy, they also used user generated content like candle
unboxing and reveals by their customers.
Results: conversion rates saw a 13% surge in the following weeks, which has
given them over 1,000,000 social media followers to date!
Page 90
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