Page 86 - eCommerce Made Easy - Training Guide
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Results: they went from monthly revenue of $1,000 to an amazing $600,000 of
annual revenue!
Luxyhair.com
Luxyhair.com was created by Alex and Mimi Ikonn, who stumbled upon a great
business opportunity when they noticed that hair extensions were pretty
difficult to come by.
Their objective was to create the first and the best customer-centric hair
extension online retailer on the face of the internet.
The strategy used by the couple was as simple, as it was effective: find the best
hair extension suppliers and then start using YouTube to promote their product.
They created a channel where they post tutorials on using hair extensions.
Results: the couple says that sales through their site generated a seven figure
yearly income, which places it in the millions! Their YouTube channel has
amassed 1,474,246 subscribers and 173,657,125 total video views since its
inception.
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