Page 88 - eCommerce Made Easy - Training Guide
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Results: after just two weeks of initial sales, Robert saw profits skyrocket from
$0 to $80,000, which continue to rise with each passing year.
Rawgeneration.com
Jessica Geier is a certified health coach from New Jersey who, along with her
dad, started a company called Raw Generation, which ended up being
rawgeneration.com, an eCommerce website where people can find healthy,
nutrient rich, unpasteurized fruit and vegetable juices.
The objective was to create the best product they could in the span of a few
days and concentrate on a marketing plan at the same time. They wanted to
encourage repeat business with their products and marketing, and the name
"Raw Generation" was what they came up with.
In the beginning, the strategy was to use sites like groupon.com, where they
could avoid risk by using sites that paid for sales even with small loses, but that
could only guarantee them that their products were being promoted.
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