Page 18 - Fast Food Survival guide Free E-book-Official _Neat

significant obstacles.

#1: Habits

These are an ingrained set of day-to-day food and

activity related actions. These are often sub-optimal

since people might not have a conscious, logical plan for
changing them.

#2: Tough times

Things might be getting better; then the tough times hit.

People “get busy.” Eating well becomes inconvenient.

No one else supports their decision to make a change.
When these inevitable circumstances come up, they

bail.

What does this tell us? When the going gets tough,
people get going to Burger King.

Advertising and societal norms have a powerful

influence. People often go to fast food because they
don’t consider other options. They see commercials for

fast food; their parents eat it, their friends eat it, their

co-workers eat it, and so on. It’s what people do (well,

it’s what non-fit people do).

A significant battle in the fight for a lean and healthy

body is having nutritious food ready and available. Even

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