Page 168 - Reference ACPL Fall 2017

MANAGEMENT AND ADMINISTRATION

Research-Based Marketing Moxie
Planning for for Librarians
Public Libraries Fresh Ideas, Proven

Increasing Relevance Techniques, and
in the Digital Age Innovative Approaches

JOSEPH R. MATTHEWS PAULA WATSON-LAKAMP
“ away a lot of statistics “ handbook makes the
This step-by-step
[R]eaders can take
and references from the process of developing a
October 2013, 207pp, 6 1/8x9 1/4 sizable resource list at May 2015, 120pp, 7x10 whole-library marketing
Print: 978-1-61069-007-2 the back of the book and Print: 978-1-61069-893-1 plan transparent and
”
$50.00, £39.00, €46.00 start to develop their own $50.00, £39.00, €46.00 achievable.
eBook: 978-1-61069-008-9 eBook: 978-1-61069-894-8
small-scale versions of the —VOYA, March 17, 2016
”
ideas.
—Library Quarterly, Fun and easy to read, this marketing and promotion guide offers
you the “big picture” of how best to spend your limited funds and
July 13, 2016
energy to create a successful marketing strategy—from traditional
This book will help public library administrators, managers, and promotions such as advertising and posters to social media
board members to better plan, strategize, and understand their marketing.
communities, enabling public libraries to become dynamic,
proactive institutions. FEATURES
• Takes you through a step-by-step process of creating a
FEATURES marketing campaign that meets the needs of your patrons and
• Presents a game plan to help public libraries become dynamic, your library
pro-active institutions through well-researched and optimized
planning and strategizing
• Offers practical, easy-to-implement advice Protecting
Intellectual Freedom
Handbook for and Privacy in Your
Community College School Library
Librarians HELEN R. ADAMS

MICHAEL A. CRUMPTON “ Librarians will want to
AND NORA J. BIRD have it on hand for the
“ a very useful introduction resources and guidelines
This work will serve as
it contains, but its real
for either new or aspiring April 2013, 263pp, 8 1/2x11 value is in the questions
community college librarians Print: 978-1-61069-138-3 it prompts readers to
$55.00, £43.00, €50.00
or as a text for an LIS ask about their own
October 2013, 172pp, 7x10 eBook: 978-1-61069-139-0 libraries.
”
Print: 978-1-61069-345-5 course. ”
$50.00, £39.00, €46.00 —Library Journal Online, —School Library Journal,
eBook: 978-1-61069-346-2 February 4, 2014
May 1, 2014
Written by a well-known intellectual freedom advocate, this
An in-depth understanding of the complexities, dynamics, and
emerging trends in community college libraries today. book is a one-stop source for school librarians on intellectual
freedom and privacy issues that blends principles with best
FEATURES practices.
• Provides insights from two librarians experienced in working
in community college libraries who are networked across the FEATURES
country with seasoned community college librarian colleagues • Provides up-to-date information on ALA and AASL statements
on intellectual freedom and privacy, relevant state and federal
laws, as well as court decisions
166 FALL 2017