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HEALTHCARE EDUCATION  HEALTHCARE


                                                                                 Cover Story:  The Future of


                                                                                 Healthcare Administration

                                                                                  Continued from page 1
                                                                                  impacting the industry, and hospitals, is   services administration.” The healthcare
                                                                                  the development of the acute care hospital   landscape has opened far beyond the hos-
                                                                                  at home. These programs on the rise and   pital sector and will require leadership to
                                                                                  supported by CMS will offer acute care   provide the vital direction needed during
                                                                                  services delivered in the home and moni-  these turbulent times. Since I follow
                                                                                  tored by a hospital. Monitoring hospitals   healthcare history and know many of the
                                                                                  will provide several physical visits in the   students preparing to lead our healthcare
                                                                                  home a day from multidisciplinary staff. In   system, I am confident the country is in
                                                                                  addition, these programs will have 24/7   good hands and healthcare will continue
                                                                                  remote monitoring, ongoing daily video   to be led by the brightest and most inno-
                                                                                  visits, and rapid response capabilities.   vative executives who have always been
                                                                                  These threats are not all that are targeted   the trademark of our healthcare system. In
                                                                                  to impact hospitals and must be recog-  addition to our centerpiece, hospitals, stu-
                                                                                  nized. In a time when hospitals are coming   dents will also have the opportunity to
                                                                                  out of a pandemic and desperately looking   explore well beyond our acute care tradi-
                                                                                  to restore financial footing, they are   tional healthcare into enhanced long-term
                Pediatric Specia                                                  attracted to merger and consolidation   care, healthcare technology, a more sophis-
                                                         alists
                                                                                                                      ticated mental health system, a highly
                                                                                  opportunities. These options and moves
                                                                                  by hospitals are being carefully monitored   focused and targeted outpatient arena,
                        Close to Hom                                              by the FTC as they enforce antitrust laws   hospital care delivered at home, and of
                                                       me
                                                                                                                      course, the non-traditional players such as
                                                                                  protecting healthcare consumers. In fact,
                                                                                  recently the FTC thwarted a major consol-  Walmart, CVS, Amazon, to name a few.
                                                                                  idation in Utah that disrupted the planned   This new breed of non-traditional players








                                                         m Beach —
                                                  We
                Whether you’re in Naples, Miami or W est Palm


                                                                                  merger of HCA and Steward Health Care   has what most in the past didn’t have and
                or somewhere in between — KIDZ Medical physicians                 based on its perceived anticompetitive   that is significant financial resources.



                                                           hi i






                                                                                  posture. If this is not enough, the hospital   To take advantage of these opportuni-
                        y.. W
                            e are a physician-owned pediaatric multi-
                are nearby  We
                                                                                  price transparency rule went into effect on   ties, students and all future leaders must
                specialty practice offering state-of-the-art caare throughout                           January 1, 2021 and requires all hospitals   prepare themselves by being academically








                South Florida.                                                    to report complete pricing data for com-  qualified to lead in today’s dynamic and


                                                                                  mon services. This initiative is designed to   fast-growing healthcare industry. There is
                                                                                  lower hospital costs by stimulating the   no better academic program available than
                                                                                  healthcare consumer to shop around for   Florida Atlantic University which provides
                                                                                  various healthcare services. Only time will   the most contemporary educational expe-
                                                                                  tell if this measure will indeed impact   rience attainable with the most highly
                                                                                  overall healthcare costs.           qualified faculty committed to student
                                                                                    Non-traditional players are poised to   success and future healthcare leaders.
                                                                                  continue to make a move in healthcare.   FAU has developed its programs with
                                                                                  Amazon has made a decision to buy   the best interest of students a priority.
                                                                                  OneMedical for almost $4 billion.   These programs include an undergradu-
                                                                                  OneMedical is a concierge primary care   ate, a traditional Master of Health
                                                                                  provider that operates 188 clinics in 29   Administration (MHA) with courses
                                                                                  markets. Amazon is not a shy company   offered in a face-to-face format or online,
                                                                                  and will make noise in the industry and   and an executive program (EMHA) that
                                                                                  likely be a disruptive force. Four billion   meets every third weekend on campus and
                                                                                  dollars is a significant investment suggest-  designed for students with healthcare
                                                                                  ing this may be just the beginning.   experience and working in a healthcare
                                                                                  Walmart and CVS are proceeding forward   organization needing a graduate degree to
                                                                                  with their healthcare agenda and could   pursue promotional opportunities.
                                                                                  add to hospital woes in select markets.   Please feel free to contact me should you
                                                                                  Finally, mega-entrepreneur Mark Cuban,   want to discuss a career in healthcare
                                                                                  recently opened his company, Mark   administration. I am available to share my
                                                                                  Cuban Cost-Plus Drug Co. that presented   35 years of healthcare executive experi-
                                                                                  CMS with a proposal to save over $3.5 bil-  ence and guide students on an academic
                                                                                  lion in generic drug costs for Medicare   course that will best suit your needs and
                                                                                  subscribers. This is not a direct threat to   maximize your educational and profes-
                                                                                                                      sional experience.
                   K K K K K       I I I I I             Z Z Z Z Z                currently underway in healthcare.     Director, Health Administration Programs,
                                                                                  hospitals but supports the overall activity


                                                                                    What does all of this mean for students
                                                                                                                         Dr. Salvatore Barbera, Associate Program
                                                                                  preparing academically to pursue a career
                                                                                  in health services administration? It
                                                                                                                             College of Business, Florida Atlantic
                                                                                  means OPPORTUNITIES! This is why my
                                                                                                                                  University, can be reached at
                                                                                  opening statement suggests “there is not a
                                                                                  better time to pursue a career in health    (561) 297-4444 or Sbarber2@fau.edu
                            Medicall
                            M
                  Providing care to infants, c                d l i h  e re r  n
                           and moms since 1988
                           We
              Boca Raton  • W est Palm Beach  •  Port St. Lucie  •  Hollywood
             Miramar  •  Doral  •  Miami  •  South Miami  •  Kendall  •  Homestead
                                Naples  •  Bonita Springs
         14                        August 2022                                                            southfloridahospitalnews.com                                                                       South Florida Hospital News
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