Page 55 - 1841126144.pdf
P. 55
Open a gift shop that sells time. Many people have quite
enough things cluttering their houses and don’t
necessarily want any more. The shop would sell time as
gifts – a day paint-balling, a night at the theatre, two
hours with an interior designer or even an hour’s ironing
undertaken by someone else.
63JohnGriffiths
31 October 2000
64Establish a music library for motorists. Tapes and CDs
would be available at petrol stations across the country.Editor’s note:
Music could be borrowed from one outlet and returned One would expect to
or exchanged at another. lose a fair number of
tapes and CDs under
Sergei Ivanov this scheme but if,
1 November 2000 after registration and
the loan of the first
CD, further CDs were
only lent in receipt of
the first, the loss rate
could be contained.
This idea could go a
long way to
differentiate one
petrol chain from its
competitors.
