Page 387 - Social Media Marketing

Social Graph APIs 365

If you are interested in exploring the API (the programming extensions that can “open ■ ╇ S ocial B usiness R esources
up” the social graph for your social applications), you may want to visit the Google
and Facebook API reference sites. There are others, of course, but these will provide a
useful starting point for those so inclined.

http://code.google.com/apis/socialgraph/
http://developers.facebook.com/docs/api

Facebook: Open Graph

Facebook offers easy access to tools that connect content across social networks
with the members of Facebook. For more on these tools, and to quickly generate the
code required to connect your own content into the Facebook social network, see the
Facebook Developer’s page:

http://developers.facebook.com/plugins

Social CRM and the Social Web “Bill of Rights”

Joseph Smarr, Marc Cantor, Michael Arrington, and Robert Scoble offered a point-
of-view on the use of personal data—not just identity, but also their activity streams
(“Bob just uploaded a photo…”) and the relationships they form (part of their personal
social graph). The Social Web Bill of Rights is worth reviewing as you think through
your Social CRM strategy. You can read more about the Social Web Bill of Rights here:

http://opensocialweb.org/2007/09/05/bill-of-rights/

The Social Web Bill of Privacy Rights

Beginning with the right to make an informed choice, the Electronic Frontier
Foundation has suggested starting a Bill of Privacy Rights for people using social net-
working services.

http://www.eff.org/deeplinks/2010/05/bill-privacy-rights-social-network-
users