Page 146 - The Magic of Tiny Business
P. 146
Index
accountants/accounting business. See also Tiny Business
compliance and, 89 as “busyness,” 47–48
forecasting/financial reports, as currency for ideas, 29
96–97 emergencies in, 46–47
hiring/getting, 39 as solution to problem, 4
in plan to quit, 116
reviewing problems with, 48 business blocks
working with, 92 breaking down/tiny step in,
18–19
add/adding value, vii, 56 challenging assumptions,
Adeyemi, Amy, 14 17–18
assumptions, challenging, 17–18 financial security, 20
attention profit, 20
risk tolerance, 19–20
demands on, 46–47 success, 21
paying, 76–77
awards, in mindful marketing, business concepts
cultural roots of, 18
54–56 understanding/experience of,
16
bartering, 62
B Corp Measure What Matters capital raising, 94
cash/cash flow. See also credit
assessment, 101
B Corps, growing movement of, 30 cards; money
being part of something, vii access to, 91–92
Berley, Peter, 28 cash position, 89–90
borrowing money, 18, 94–95. See good credit, 94–95
reserves, 77, 123
also cash/cash flow; money cease-and-desist letters, 87
brand assets (marketing materials), challenging assumptions, 17–18
change, exercise for, 44, 108–109
57, 60. See also mindful ChicoBag, 82
marketing childcare, 3, 25
brands choices, available to author, 2
co-opetition among, 82–84 clean environment, as human right,
protection of, 85–87
researching favorite, 29 2
studying marketing of, 53
burnout, 106
129
