Page 147 - The Magic of Tiny Business
P. 147
Index
Climate Ride, 121, 124 relationship with, 59, 116
clutter, elimination of, ix selling to, 83
collaboration, 81–82
comfortable/uncomfortable, donations/sponsorships, 57–59, 63
downturns, preparing for, 78–79
feeling, 32–33
community/communities, viii, 4, 7, Earth Day, 41–42, 71
Eco-Bags Products
15, 29, 32, 33, 54, 56, 63–64,
79, 120–121 annual sales of, viii
compensation, 20, 79 author’s passion for, 3
compromising/not compromising, benefits to author, 4
viii, 2, 22 growth of, ix
conferences/industry conferences, naming of, 38
63–64, 111 on Oprah Winfrey Show,
conference sponsorship, 63
conflicting priorities, 47 69–74
consumers. See also customers premier of, 42
as communities, 64 as solution to problem, 4
demand from, 85 start date of, 24
direct sales to, 43 ECOlunchbox, 84
conversations economic downturn, 73, 78–79.
listening in, 51–52
with self, 16–17 See also recession/Great
cooperative marketing, 84–85 Recession
co-opetition, 82–84, 85 80/20 rule, for Tiny Business,
corporate world, jobs in, 1 44–46, 98–100
credit cards, 4, 27, 70, 93–95 e-mails
credit/good credit, 94–95 at end-of-day/weekends, 74
credit line, 59, 93, 95 marketing lists, 58
credit rating, 95 responding to, 40–41
cultural myths, xi, 11, 24, 119 emergencies, determination of,
customers 46–47
accounting and, 96 entrepreneurship, as pleasurable/
attention demands of, 46 educational, xi
branding decisions and, 50, 85 exercise
communication with, 72 allowing free time, 110–111
80/20 rule use, 98–99 to change patterns, 108–109
experience of, 52 of mind and body, 105–107
finding, 39 scheduling, 107–108
options for, 82 as team activity, 108
recession struggles of, 80 walking to the office, 105–107
exercises
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