Page 149 - The Magic of Tiny Business

Index

listening mail orders from, 42
to connect, 59 touchpoints and, 55–56
in conversations, 51–52 meetings
to naysayers, 64–65 walking meetings, 108
trusting your voice, 64–66 with yourself, 107–108
to your “why,” 51 meet-ups, attending, 33
mental clutter, elimination of, ix
lists metrics, for Tiny Business,
taking inventory, 26–27
of things that make you happy, 100–101
21–22 mindful marketing
of what you want/don’t want,
16 awards, 54–56
brand assets, 57
Litterati, 29 donations/sponsorships, 57–59,
loans, 59, 93–95. See also cash/cash
63
flow; credit cards; money getting press, 56–57
Locke, Hugh, 31 logo design, 60
logo design, 60 thinking differently, 61–64
money. See also cash/cash flow;
magic
clarity on life and, 5 credit cards
definition of, x–xi borrowing, 18, 94–95
focus/priorities/clarity in, 6 environment and, 3
having enough, 18–19
mail orders, 42 other people’s money (OPM),
make/making a living
25, 53
need to, vii, 15 relationship with, 27–28
Tiny Business and, 14 myths/cultural myths, xi, 11, 24,
manufacturer, finding a, 39, 41
marketing. See mindful marketing 119
market value
building, 13 naming your business, 38–39
conference sponsorship and, 63 naysayers, listening to, 64–65
on goods/services, 58 networking, 31, 64
McCabe, Mac, 90, 96, 98–99 new habits, choosing, 109–110
Mead, Margaret, 30 Newsday, 42
meaning, as need/want, vii New York Post, 70
Measure What Matters Nieves, Ann-Marie, 71
nonessential, elimination of, ix
assessment, 101 no/saying no, ix, 5
media exposure numbers, as lifeblood of business,

getting press, 56–57 89. See also accountants/
accounting

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