Page 150 - The Magic of Tiny Business

Index

Obiocha, Onyeka, 81, 82 profit
On-Switch Agency, 70 author’s experience of, 77
OPM (other people’s marketing), competition and, 81
as force for good, 29
53 partnership and, 86
OPM (other people’s money), 25, as Tiny Business metric, 100
understanding, 20
53
opportunities, problems as, 48–49 PR Red, 71
Oprah Effect, 71–72 public relations, 70
Oprah Winfrey Show, 69–74, purpose, meaning/happiness in, ix

76–77, 81 quit/quitting
ordering product, 39 author’s experience of, 24
origin stories, 24, 29 for the day, 113
outside, thinking while, 107 reconnecting and, 7
overhead your business, 113–116

covering, 93 QVC, 70
keeping low, 74, 76
“rags to riches” myth, 24
Pareto principle, 45, 98 Raise Capital On Your Own Terms
partners, relationships with, 100
Patagonia, viii (Kassan), 94
paying attention, 76–77 recession/Great Recession, 73,
“pay yourself first,” 20
personal retreat, 110–111 75–76, 79–81, 89, 93
physical clutter, elimination of, reflection process, 121–122
relationships
ix
plastic bags, problems with, 2 with businesses like yours,
practice, for change, 44 30–31
priorities
importance of, 29–30
author’s list of, 14–15 as need/want, vii
checking in/measuring, ‘reluctant entrepreneur,’ author’s

100–101 experience as, 1–2
clarity on, 13 resources
conflicting priorities, 47
decisions and, 14 as need/want, vii
need to do vs. nice to do, 39–41 use of author’s own, 4
“vacations first,” 77 reusable shopping bags, author’s
problems
as opportunities, ix, 48–49 idea for, 2
with paper bags, 2 rich, definition of, 14
risk/risking everything, 11, 12, 16,

70, 90, 95, 109, 119

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