Page 148 - The Magic of Tiny Business
P. 148
Index
for brand protection, 86–87 “how,” priorities guiding one’s, 5
to plan next vacation, 112–113
for practicing to practice, 44 illustrations
in taking inventory, 26–27 “Are we here yet?” 17
to use other people’s marketing “coming downtown,” 83
of curling up inside, 32
(OPM), 53 on environment and money, 3
go outside, 122
family, time with, ix, 1, 3–5, 14, 21, “if you feel like this,” 92
43, 47, 93, 111, 113, 124 “maybe try?” 101
need to do vs. nice to do, 40
fear, of change, 15 not standing for everything, 66
financial baseline, 28 receding waters, 75
financial reports, 97 “remember to mail the check,”
financial security, 15, 19–20 112
focus, on essentials, ix thinking differently, 63
forecasts/forecasting, 19, 74,
impact on society/environment, 101
76–77, 89–90, 97, 101 incrementalism, 18
free time, 110–111 industry conferences, 63–64, 111
French press story, 21 intellectual property (IP)
Godin, Seth, 5, 30 trademark, 38–39, 86–87
Great Recession/recession, 73, intentional life, creating/living an,
75–76, 79–81, 89, 93 ix, 14
growth, as good, ix inventory, taking, 26–27
growth, anticipation of investors, 94
being ready for anything, 76 journey, enjoyment of, 7
brand protection, 85–87
collaboration, 81–82 Kassan, Jenny, 94
cooperative marketing, 84–85 Kirschner, Jeff, 29
co-opetition, 82–84
current demand vs. forecasts, lawyer(s)
for intellectual property work,
74 39, 87
getting help, 77–78 in plan to quit, 116
preparing for downturns, reviewing problems with, 48
78–79 legal structure, choice of, 39
preparing for “what-ifs,” 75 Lehman, Drew, 62
staying connected, 79–81 limitations, as consciously chosen,
taking action, 76–77
5, 6
Harris, Sandra, 84
home, opportunities near, 120–121
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