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152 P a r t I I Producing Your YouTube Videos

Note

Learn more about channel pages in Chapter 16, “Establishing Your
YouTube Channel.”

The Big Picture

What’s the takeaway from all the tips presented in this chapter? The big picture is
that you need to create professional-looking videos that are both entertaining and
informative, and then make it easy for viewers to go to your website for more infor-
mation or to purchase what you have to sell. Your videos can be funny or educa-
tional (or both), but they most definitely should be short; YouTubers have a
notoriously short attention span. And, whatever type of video you produce, you
should design it to be visually appealing in the small YouTube video window.
There’s no point including a cast of thousands when everyone has to fit in a space
only a few inches across!