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160 P a r t I I I Managing Your YouTube Videos

Removing a Video from YouTube

When a video has run its course, you can remove it from the YouTube site; other-
wise, it stays online forever (or until YouTube goes out of business, whichever
comes first).

To remove a video from YouTube, click the down arrow next to your name at the
top of any YouTube page and then select My Videos. When the list of your videos
appears, check those videos you want to remove and then click the Delete button.
It’s that simple.

Caution

Think twice before you click the Delete button. YouTube permanently
deletes all the videos you remove. You have to re-upload the video if you
click the Delete button by mistake.

The Big Picture

Assuming that you prepared your video properly, uploading a video file to YouTube
is a simple task. The hardest part is filling in all the blanks. It’s important to write a
catchy title and detailed description, as well as to choose tags and keywords that
viewers might use to search for your video.

When you upload your video to YouTube, approach it in the same way you would
create a print advertisement. You have to create a compelling headline (title) and a
“why to buy” and “how to buy” description. Then you have to select the best place
to market your ad/video (category), and the best keywords to get your video notice
(tags). This isn’t a job to do at the last minute without any preparation; you want
your best marketing people working on the textual part of your YouTube videos.