Page 346 - 30 Days To Internet Marketing Success
P. 346
30 Days To Internet Marketing Success
by Joe Kumar
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The advantage in that is we can more easily identify which
of the sites are more likely to have the best positions in a
given search engine, which in turn equates to having traffic
to the given web site (at least in theory anyway).
The other tool I mentioned is the Google Toolbar. It is a free
add-on that google.com makes available. Alternatively
several other search engines make their own versions
available. I'm just partial to the google toolbar myself so
that's the one I would use.
The Google Toolbar offers numerous features: * Google
Search: Access Google's search technology from any web
page.
* Search Site: Search only the pages of the site you're
visiting.
* PageRank: See Google's ranking of the current page.
* Page Info: Access more information about a page including
similar pages, pages that link back to that page, as well as a
cached snapshot.
* Highlight: Highlight your search terms as they appear on
the page; each word in its own color.
* Word Find: Find your search terms wherever they appear
on the page.
In particular you will want to use the "Page Rank" feature
which gives at least a rough idea of which sites are viewed
as being more popular with regards to other related sites in
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