Page 496 - Most-Essential-Learning-Competencies-Matrix-LATEST-EDITION-FROM-BCD

496

Quarter Content Standards Performance Standards Most Essential Learning Competencies Duration

small-family business family business

Grade Level: Grade 11
Subject: Principles of Marketing

Quarter Content Standards Performance Standards Most Essential Learning Competencies Duration
st
1 Quarter The learners The learners shall be able to… define and understand marketing Week 1 - 2
demonstrate an plot marketing goals and • Principles
understanding of… approaches for product or service • Goals
the marketing • Approaches
principles, goals,
and traditional and
contemporary
approaches to
marketing
the value of develop a program for customer define “relationship marketing” Week 3-5
customer relations service
explain the value of customers
and customer

service
the importance of conduct marketing research, distinguish between strategic and marketing Week 6-9
information, the interpret market buying behavior planning in terms of objectives and processes
market on product or service, and
characteristics identify the product or service analyze the elements of macro- and micro-environment and their
affecting consumer target market influence to marketing planning
behavior, and the
bases of market define marketing research, its importance to a business enterprise
segmentation and identify the steps in marketing research

differentiate the buying behavior and decision making of individual/
household customer versus the business (organizational) customer