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identify and segment market for a product or service

select the appropriate target market segment and its positioning
nd
2 the essence of the design a new product or service, define a product and differentiates the product, services, and Week 1-3
Quarter new product decide types of pricing approach, experiences
development, and choose distribution methods
pricing, placing and promotion tools that identify and describe the factors to consider when setting prices
(distribution), and respond to market trends and new product pricing and its general pricing approaches
promoting a
product or service discuss the structure of distribution channels, its functions, and
the nature of supply chain management

define and identify relevant promotional tools, namely,
advertising, sales promotion, personal selling, public relations, and
direct marketing to create awareness and persuade the target
market to buy the product or patronize the service
the necessity of a create a new product or service explain the relationship between market analysis, planning, Week 4-6
marketing plan in design and pricing, and implementation, and control
business promotion and distribution analyze the company’s situation, markets, and environment (the
strategies marketing audit and SWOT analysis)

and proper orally defend the mini-marketing integrate the marketing concepts and techniques learned by Week 7-9
interpretation of plan to a group of marketing preparing a marketing plan
marketing professionals
strategies through present a mini-marketing plan, orally and in writing
workshop and
presentation