Page 37 - Manage Licenced Premises Learner Workbook

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» Displaying signage in a visible place
5. RESPONSIBLE PROMOTION OF ALCOHOL
• Courtesy coach:
» Using a courtesy coach to pick up and drop off
The promotion of alcohol is a necessary part of the customers, especially in remote areas
business of selling alcohol. However, there are concerns • Designated drivers:
that some alcohol promotions may adversely affect young » Encouraging groups to designate a sober driver
people and other vulnerable groups. Under the Sale and and providing them with free non-alcoholic drinks
Supply of Alcohol Act 2012 it is an offence to:

• Encourage excessive consumption of alcohol. This
applies anywhere – not just on licensed premises.
• Promote or advertise discounts on alcohol of 25%
or more, anywhere that can be seen or heard from TECHNIQUES FOR DEALING WITH A
outside the licensed premises. PROHIBITED PERSON
• Promote or advertise free alcohol.
• Offer goods, services or prizes on condition that Subject to the Human Rights Act 1993, you are not obliged
alcohol is purchased.
• Promote alcohol in a way that is aimed at or likely to to serve alcohol at any time or to any person. It is also an
offence to allow an intoxicated person or a minor (with
have special appeal to minors.
exceptions) to remain on your premises or to allow violent,
quarrelsome, insulting or disorderly conduct to take place.
Your premises should have written guidelines that staff and Your customers don’t want to put up with inappropriate
customers must comply with, and staff should be trained behaviour either, so it is in your best interests to deal
to ensure that promotions or activities do not encourage promptly and consistently with instances of intoxication or
the excessive consumption of alcohol.
inappropriate behaviour.

It is better to recognize a problem and refuse or modify
service than have to remove someone from your premises.
6. TRANSPORT
If you do, have to remove someone, however, keep both
them and yourself safe.
Licensed premises must have free, comprehensive and
accurate information about transport options available for These are some general strategies for managing tense
customers. This forms part of the overall service offered situations which you could use in a non-threatening
to customers to ensure they enjoy a safe and relaxed situation with an intoxicated person:
experience on your premises. Specifically, it is designed
to minimize the risks of customers drinking and driving.
Options you could have include:
• Making taxis as available and easy to use as possible:
» Offering to call a taxi for customers
» Having a free phone available for customer use
» Installing taxi signage
» Arranging discount taxi schemes
• Dial-a-driver:
» Offering information about this taxi system, which
delivers a driver to take the customer home in
their own car

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