Page 15 - WVD Brochure 22 october20

Ms. Plamenka Trajkovska

President “SCE - Small Chamber Ensembles” Skopje, North
Macedonia

Ms. Trajkovska is a professional musician. But also, she is a Master
of economic science. The “SCE” organization mainly consists of
the female musicians, to play together it was impossible in the
pandemic, which they have afforded very difficult times. Because
they didn't have opportunity to play in a group, they also didn't have
opportunity to perform concerts in front of the audience directly. The
pandemic and the musicians. Ms. Trajkovska during her speech she further added that:
- The new world pandemic is strongly reflected on the performing arts. It forced us to social
distance and the inability to realize concerts in a concert hall, music program at an event or
weddings. The pandemic created new conditions for musicians to act, and the need to adapt to new
conditions. Adaptation requires the creation of a new value system around the art of music. The
new value system affect the preservation of musical talents, the ability to perceive music and the
further development of the sector. Musicians were forced to learn new tools to be able to do online
concerts: video recording, video editing, audio recording, audio editing, life streaming, YouTube
video upload, Zoom application, OBS application and many more. To advertise concerts,
musicians had to learn marketing on social media. The most persistent musicians definitely had to
learn and apply all of this. Now we are witness of the online concerts that we watch on social
networks and they bring music culture closer to the widest audience. Online concerts do a fantastic
job in terms of the number of people who can watch a concert. If 1000 people can attend a concert
hall, an unlimited number of people can attend the online concert. Online concerts, however, can’t
be a substitute for real concerts. There are many elements that are irreplaceable in a real concert,
the most important are the following:
- The feeling and acoustics of the concert hall that can’t be replaced by any music technology,
- The presence of other people in the hall and the feeling of belonging to a group of people who
perceive a piece of music together,
- A community of musicians who perform a piece of music together on stage,
- Interaction of musicians with the audience and the audience with the musicians.
Online concerts are just an apparent replacement in this difficult time. It allows musicians to work
and feel that they have an audience. From a financial point of view, online concerts do not bring
in any income for musicians. Especially in the Balkans. That's why we have to find the way in how
to support those musician in this difficult time. That's why we have to put our music online. It was
very difficult period because no one professional musician never until this time didn't need to
perform online as how to learn how to create concepts online, how to record videos, how to do our
do technical issues about all this perform etc.”

Message: “The new value system in the music industry is based on the reality that social distance
is necessary. Pandemic urges musicians to accept the fact that online concerts are a chance for
their further concert in front of an audience. I realized a concert “Violin and a movie” and I had
30,000 views.”

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