Page 38 - LIAM Annual Report 2021

Life insurance association of MaLaysia 36

rePort of tHe ManageMent coMMittee

VirtuaL saraWak financiaL
aWareness – Visfa 2021

LIAM and MTA took part in the Virtual Sarawak Financial Awareness – ViSFA
2021 – hosted by BNM Office Kuching, Sarawak from 3 to 5 August 2021.

Aimed at educating the public and creating awareness on financial knowledge,
the programme focused on protection agenda and financial inclusion.

The Chief Minister of Sarawak, Yang Amat Berhormat Datuk Patinggi Tan
Sri (Dr) Abang Haji Abdul Rahman Zohari Tun Abang Haji Openg officiated
the event. BNM assistant governor Abu Hassan Alshari Yahaya delivered the
opening remarks on 3 August 2021.
Mohd Asri Omar, CEO of Hong Leong MSIG Takaful Berhad represented
the insurance and takaful industry and spoke on the topic, “Kepentingan
Perlindungan Insurans Hayat dan Takaful dan Kepentingan Membuat
Penamaan” on 5 August 2021.

LauncH of MycoVerage financiaL
education WeBsite

In conjunction with the FLM2021 organised by BNM in
October 2021, LIAM and MTA took the opportunity to launch
the industry’s financial education website, MyCoverage, on
29 October 2021.

A launch video was played at the webinars hosted by LIAM
and MTA on the same day at the FLM2021. The MyCoverage
website serves as a platform to educate and guide the public on
insurance and takaful products, providing tips to consumers to
enable them to make an informed decision on the insurance
plans that meet their protection needs. The MyCoverage
website is also the main platform for the Bantuan Prihatin
Rakyat recipients to check on the range of Perlindungan
Tenang Products available under the Perlindungan Tenang
Voucher Programme.