Page 10 - Jo Dee C Jacob Girl Scouts CEO

Referred to as “Our Spencer,” by all of the women who work with share it with those impor-
him, his attorney Patricia Verdugo Loya filled us in on his latest tant men in your life.”
accomplishment. “Our Spencer has just been awarded a major Pink Tequila is crystal-
agreement with Slaur International from France. His company clear all natural and
has taken over, from another major importer here in the US, as made from the Blue
importer of choice for their extensive portfolio of spirits. This is Weber Agave plant.
a major accomplishment for him and all, due to his incredible Spencer’s effort to create
reputation and work ethic. Slaur is one of the largest exporters the perfect Tequila was
in Europe with top of the line or premium wine & spirits; one can surely a huge success.
only be proud of him.” You will agree once you
take a sip of the first
Spencer is a hands-on business owner. He will not carry an Tequila that we can truly
alcohol product in his line unless he personally likes it. One of call our own.
their most popular Tequilas, an Almond Tequila, received rave To find out more about
reviews from his customers. Spencer does not take his busi- Pink contact Del Pacifico
ness lightly. If he is not enamored by the product, it is rejected Marketing Group, Inc. at
and he will move on. He will never put his name on anything 858 500 2495.
that he does not 100% believe is the best product out there.
Even when first starting out in the liquor business, he did not Editor’s Note: Rarely do
operate in a conventional manner. Spencer and his partner did I receive unsolicited acco-
what, at the time, was unthinkable; they went from state to state, lades about a subject when
and restaurant to restaurant, introducing their line of products. I interview them, but a few
They did not rely on a sales staff, but were hands-on every step days following our interview
of the way. This earned them a high level of respect. The same I received an email from
is true today in his decision to produce a “Women’s Tequila.” Brittney, one of the many
women that Spencer has
Spencer notes, “The team at the distillery were quickly losing helped over the years. She
patience with me. Time after time they would bring me samples had heard that we were
and I would turn them down insisting it was not smooth enough.” doing an article on him
After four long years of diligent work to get the Tequila to reach and felt she just needed to
his exacting standards, Pink Tequila was born. provide some insight. After
One of the most interesting facts I learned about Spencer was speaking with Brittney
that he is strongly opposed to the use of women in print advertis- I learned that she was
ing to sell liquor. “As everyone knows, many companies believe the person responsible
that sex sells, so they place a scantily clad woman holding a for bringing Spencer and
10 bottle of liquor as a way to promote their product. I feel it does Joan together, pretending
just the opposite. Besides objectifying women, most viewers to be Spencer online and
carrying on an internet
of these ads will remember the beautiful woman, and forget the conversation with Joan for
name of the product.” Spencer lives by this rule in all of the ad- several months before she
vertising he has done for himself and other companies over the came clean. Today they are
years that contracted his advertising and marketing services. “In happily married newlyweds.
studies done, it was shown that sales grew considerably when She shared the following
instead of highlighting the sexy woman, you highlighted the with me:
product.” Many major companies have taken his lead and toned “Spencer has done so
down the sexy ads for one that highlights what they are actually much for women through
selling. a very private foundation.
The women around him all seem to recognize this as a standout for which he is the sitting
characteristic. Attorney Patricia Verdugo Loya had this to share director: He has helped
with us. “ I represent 'Our Spencer' in Mexico and he has battered women and chil-
become one of Mexico's favorite "Son's.' Like in Europe & dren, homeless children in
various orphanages, and
Mexico, he has become special as an advocate for women’s even provided assistance
rights and always exhibits a strong business ethic. By this I to schools both in the US
mean not using women as sex objects to promote a product or and Mexico. Coming from
brand. As a woman, I am proud of his manner of business.” a very well known and
prominent family in Mexico,
Aside from Spencer’s many business holdings; which include a he is very low key about
clothing line, a food line, liquor distilleries, an import and export where he comes from. Yet
company, and a marketing and advertising agency, he still man- he will use his influence
ages time to devote to a large number of worthy charities. He is to help others in need. In
a man who has spent his life giving back to those less fortunate. all the years I have known
I witnessed his compassion and watched his eyes well up with him, not once has he ever
turned his back on friends
tears as he shared some of the atrocities he has witnessed over in need. I guess you might
the years, and the passion he felt to change the lives of those say he is a man for all sea-
who couldn’t do so without some help. He is happy that he has sons and many of us feel
been able to help change some of these lives for the better. he is just that. Yes, he was there for everyone including me; I come
Thank you Spencer Wright for focusing your efforts on wom- from a foster home and he too changed my life as he has done for
en, and now even giving us a liquor we can call our own. many. Being there for so many truly makes him special. He has such
Pink Tequila is made for women, but as Spencer adds, “It is a respect for women, that most men should take notice. He is such a
product made for women, but if you feel like it, you can also gentleman.”