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331CHAPTER XXIndexAaccountability, 20ad copy, 140%u2013144, 164, 192%u2013195ad placement, 147%u2013148Advertising Headlines that Make You Rich (Garfinkel), 194affiliate promotions, 271Amazon, 96Amazon influencer stores, 262%u2013263Answerthepublic.com, 194%u2013195appointments, bookingabout, 152%u2013155funnel campaigns for, 162%u2013167via social media, 155%u2013162audience leveraging, 267audience-building campaigns, 88%u201397automating blog publication, 220%u2013221BBasecamp software, 220Bezos, Jeff, 96blogsabout, 212%u2013213automating publication of, 220%u2013221brand voice for, 217content for, 213%u2013215driving traffic to, 145%u2013146
