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NO B.S. Guide to Direct Response Social Media Marketing 335INDEXholiday package offers, 273%u2013274hosting events/online summits, 267Instagram paid posts, 268interviewing experts, 268larger-scale summit events, 269leveraging other people%u2019s audiences, 267look over your shoulder sharing, 271%u2013272Mastermind programs, 269online live workshops, 270paid publishing deals, 270%u2013271podcasting, 264%u2013265publishing ebooks, 270, 272%u2013273running boutique events, 268%u2013269VIP Coaching Days, 269%u2013270webinars, 286YouTube ad revenue, 268Nneglecting customers, 238. See also customer retentionnetworks, growing, 125%u2013128newsletters, 226%u2013231, 236%u2013237, 240%u2013242, 265%u2013266niche marketing, 63%u201383about, 63%u201364choosing a niche, 64%u201369creating prospect avatars, 69%u201379gaining attention, 79%u201380M.O.M. Method and, 66%u201367surveying best customers, 81%u201383Ooffers, 19, 34%u201335offline marketing, 232%u2013233. See also print newslettersonline live workshops, 270optimization tests, 184, 292%u2013300optimizing ads, 95opt-in, 67, 96%u201397Ppaid ads, 140%u2013148ad copy, 140%u2013144, 164, 192%u2013195ad placement, 147%u2013148direct to opt-in, 147driving traffic to blog content, 145%u2013146Facebook, 162funnel campaigns, 162%u2013167images in, 145LinkedIn, 162%u2013163retargeting, 146%u2013147types of ads, 145%u2013147video ads, 147paid publishing deals, 270%u2013271personal branding, 44photo captions, 200%u2013207photos, posting, 195%u2013199podcasting, 264%u2013265positioning, 22%u201323posting schedule template, 208%u2013209posting strategies, 200%u2013209posts, promoting on Instagram, 115%u2013117