Page 110 - Demo

336 NO B.S. Guide to Direct Response Social Media Marketing INDEXprepopulated lead forms, 164, 165pricing, 23print newsletters, 226%u2013231, 236%u2013237, 240%u2013242products, creating, 266profile pictures, LinkedIn, 121%u2013122profiles, LinkedIn, 120%u2013121promoting content, 59%u201360promoting posts, Instagram, 115%u2013117, 131%u2013134promotions, 257. See alsocouponsproofing, 214prospect avatars, 69%u201379publishing content for blogs, 221publishing ebooks, 270, 272%u2013273QQ and A content, 218%u2013219questions, posting, 200quizzes, posting, 302%u2013303Rrelationship building, 237%u2013242Report-to-Appointment (RTA) Funnel, 164%u2013166results rule, 21%u201322, 24%u201325, 39%u201340retargeting, 146%u2013147Ssale offers, 34%u201335sales appointments, bookingabout, 152%u2013155funnel campaigns for, 162%u2013167via social media, 155%u2013162sales goals, 39scroll rate, 213searches online, 49%u20135072-Hour Buzz Campaign, 304%u2013312Ski, Mike, 281slogans, 40%u201344. See also Unique Selling Propositionssocial media advertising, 258spelling and grammar, 214split-testing, 184, 292%u2013300statistics from Chief Marketing Officer Council, 31%u201333stock photos, 195stories on Instagram, 111%u2013113, 251%u2013252Strickland, Russell, 280%u2013281summit events, 267, 269surveys, 81%u201383, 219, 319%u2013320Swish app, 192%u2013193Ttarget markets, 23, 94%u201395, 319%u2013320testing, 184, 292%u2013300three-line posts, 102%u2013103time on page, 213%u2013214tracking, 20, 38%u201339, 299training event follow-up, 258trending, 316%u2013320Truscott, Sabrina, 35, 284%u2013285Truscott, Tristan, 35, 284%u2013285Twitter, 128%u2013130UUnique Selling Propositions (USPs), 40%u201342, 45%u201346, 54, 246%u2013247