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334 NO B.S. Guide to Direct Response Social Media Marketing INDEXInstagram stories, 111%u2013113, 251%u2013252instructions to act, 20, 37%u201338. See also calls to actioninterviewing experts, 268JJenner, Kylie, 52, 250%u2013255John, Daymond, 313%u2013315Juicy Carrots, 87%u201390, 91, 100%u2013103, 116, 123, 129, 145%u2013146, 302KKors, Michael, 249Kylie Cosmetics, 52, 250%u2013255Llead forms, LinkedIn, 164lead generation, 157%u2013160lead generation offers, 34lead magnets, 85%u201397contests, 90%u201394examples of, 245%u2013246getting target markets to optin, 96%u201397Juicy Carrot step, 87%u201390mistakes to avoid, 97optimizing ads, 95reaching your target audience, 94%u201395USPs and, 246%u2013247why they work, 85%u201387, 289LinkedIn, 117%u2013128appointments from, 161%u2013162benefits of, 117%u2013119growing your network, 125%u2013128headlines, 122%u2013123lead forms, 164long-form posts, 124paid ads, 162%u2013163profile pictures, 121%u2013122profiles, 120%u2013121video posts, 125logos, 43%u201344long-form posts, LinkedIn, 124Loom app, 194loss leaders, 258%u2013259Mmagazine content, 265%u2013266magnets, 66%u201367. See also lead magnetsmailing lists, 286%u2013290marketing basics, 19%u201322Mastermind programs, 269measuring results, 20, 38%u201339, 299media in marketing, 24micro-commitment campaigns, 221%u2013222M.O.M Method, 66%u201367monetizing your list, 67moneymaking strategiesabout, 259%u2013262affiliate promotions, 271Amazon influencer stores, 262%u2013263blogging, 263%u2013264creating newsletter and magazine content, 265%u2013266creating products, 266digital courses, 278%u2013286Facebook live paid posts, 268free gift offers, 275%u2013278gift certificates, 273