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NO B.S. Guide to Direct Response Social Media Marketing 333INDEXDdigital courses, offering, 278%u2013286direct to opt-in data, 147direct-mail campaigns, 258direct-marketing rules, 19%u201322direct-response marketing principles, 34%u201340Direct-To-Appointment (DTA) Funnel, 162%u2013164Eemail marketingcalls to action in, 175, 257%u2013258Credit Email, 179%u2013182emailing frequency, 170, 183%u2013184follow-up, 257%u2013258formatting emails, 170%u2013171, 184sample emails, 171%u2013178split-testing, 184emojis, 113engagementcontent creation tools, 188%u2013195photos, posting, 195%u2013199posting strategies, 200%u2013209expert content, 58%u201359expert positioning, 22%u201323FFacebook, 99%u2013103, 130%u2013131, 155%u2013158, 161%u2013162Facebook ads, 147%u2013148Facebook Custom Audience, 258Facebook Live, 104%u2013105, 268, 303Facetune2 app, 191, 192fill-in-the-blank posts, 200, 201Fisher, Annette, 226follow-up, 21, 225, 233%u2013237, 257%u2013258free gift offers, 275%u2013278funnel campaigns, 162%u2013167Ggift certificates, 273goal setting for blogs, 215%u2013216guest contributing, 303Hhashtags, 107%u2013111headline generator, 194headlines, 122%u2013123headshots, 57%u201358holiday package offers, 273%u2013274hosting events and online summits, 267Iimages, 145influencer marketing, 114%u2013115influencer stores, 262%u2013263information marketing, 259%u2013260Instagram, 105%u2013117about, 105%u2013106hashtags on, 107%u2013111influencer marketing, 114%u2013115promoting posts, 115%u2013117, 131%u2013134stories on, 111%u2013113tools for growing your following, 113%u2013114Instagram ads, 147%u2013148Instagram paid posts, 268