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332 NO B.S. Guide to Direct Response Social Media Marketing INDEXeffectiveness of, 216goal setting for, 215%u2013216length of posts, 219micro-commitment campaigns, 221%u2013222monetizing, 263%u2013264publishing content for, 221social media posts, 219%u2013220supporting content for, 218%u2013219themes for, 217%u2013218weekly subtopics for, 218bounce rate, 214boutique events, 268%u2013269brand voice, 217branding, 39, 41%u201344Buck, Shaun, 227Ccalls to actionabout, 243%u2013244clear instructions in, 20, 37%u201338customer centricity and, 247in email, 175, 257%u2013258examples, 140%u2013144in Facebook ads, 147fear of utilizing, 244lead generation magnets and, 245%u2013247links, 102testing, 299in Twitter cover photos, 129USPs in, 246%u2013247Canva app, 189%u2013190Caste%u00f1eda, Magda, 282celebrity status, 50%u201361about, 50%u201354consistency and, 61cover photos for, 58creating, 54%u201356credibility and, 50%u201351expert content creation for, 58%u201359headshots for, 57%u201358promoting posts for, 59%u201360teamwork for, 60click-through rate, 213clusters on Instagram, 114contentblog, 213%u2013215, 221expert, 58%u201359ineffective, 240%u2013241newsletter and magazine, 265%u2013266promoting, 59%u201360Q and A content, 218%u2013219writing, 213%u2013215content creation tools, 188%u2013195content design apps, 189%u2013191contests, 90%u201394conversion methods, 257%u2013258conversions, tracking, 299copy writing, 140%u2013144, 164copy writing tools, 192%u2013195coupons, 256. See alsopromotionscover photos, 58, 100%u2013102, 129credibility, 50%u201351. See alsocelebrity statusCredit Email, 179%u2013182Crenshaw, Donna, 283customer centricity, 247customer neglect, 238customer retention, 237%u2013242. See also follow-up