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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©

                of dollars on a luxury-brand handbag that performs the same function and is of
                the same relative quality.
                Higher Priced Goods ≠ Better Quality Goods: Humans tend to focus more on
                the positive elements of a product and ignore their disadvantages. For example,
                people wait overnight for Apple to release its latest product- whether an iPhone
                or a Mac or even Airpods. As the price for their products keeps on rising, the
                accessories  from  Apple’s  side  keeps  on  reducing.  Even  though  people  are
                aware of these facts, they yet fawn over Apple products even though they are
                not technologically unique or superior.
                On the other hand, other companies are known to make products a hundred
                times cheaper as well as more functional and with better features than Apple.
                Nevertheless, the sales of Apple keeps on increasing year after year due to its
                brand loyal consumers.
                Many people have the idea that the reason these goods are cheaper is because
                they are of inferior quality. Hence, it becomes a mindset that higher-priced
                luxury products will be of better quality. Even when there is evidence, people
                tend to believe that you get what you pay for. Hence, whether the goods are
                better or worse or affordable, it becomes pointless.
                Exercise 84. Read and discuss fun facts.
                   The McDonald's outlet near Buckingham place is owned by the Queen of
                    England, so bow before eating your burger there!
                   18. Napoleon's wife hired a person named LOUIS VUITTON to make
                    box covers and pack her luggage.
                   Mercedes' is named after Mercedes Jellinek, the daughter of businessman
                    Emil Jellinek who bought Daimler vehicles (the parent company of
                    Mercedes).
                   Levi Strauss was an aristocrat. He didn’t wear his brand of denim pants
                    because they were meant for the labor class.
                Exercise 85. Put the verbs into the correct tenses.
                Dear Charlize! How (to be) you? I (to hope) you (to be) well. Honestly, I (to
                be) a lot worried about your sloppy cousin Daniel! The thing (to be), he (not to
                have) any job, hence no decent income  whatsoever. Therefore, I (may) (to
                conclude) that now he (to be) completely dependent on you and your persistent
                spouse. Perhaps, this (to be) the end of the world for Daniel; however, for you
                and your family your current situation (may) (to impose) significant amount of
                stress; which (to beg) the question of how everything (to go) this month.
                I (would) (to like) (to give) the heads up on the current state of affairs in the
                IT-industry. Nowadays more and more employers (to look) for only the most
                persistent and determined workers. Furthermore, nobody (to want) (to hire) an
                inexperienced rookie. Not on their watch, you (to know)! Consequently, such

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