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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©

Anheuser-Busch: Whassup?! The beer company rocked the advertising
world in 1999 by answering one question with another in a single word:
“Whassup?!” The series of commercials features a group of friends connecting
on a group phone call while drinking beer and watching the game on TV. Each
friend who entered the call yelled, “WHASSUP!?” instantly creating a
catchphrase that rattled advertising for the next few years.
The lesson: The main lesson here is that a campaign can be silly and informal
– you do not have to ruffle feathers to be successful. Genuine humor, even
humor that celebrates your customer’s unique oddities, may often sell more
products than edgy comedy. The ad also reminded us why we don’t do group
calls anymore.
Incorporating comedy into your marketing campaign can be successful, but it
is not always easy. For best results, consider hiring a comedy writer who
understands marketing. Creating a funny marketing campaign for television,
radio or the internet can attract attention and improve your bottom line.
Exercise 210. Watch the video Whassup and discuss.
- Hello.
- Hello. What’s up?
- None, just watching a game, having a Bud. What’s about you?
- None. Watching a game, having a Bud.
- True. True.
- Whassup?
- Whassup!
- Yo, who’s that?
- Yo! Pick up the phone!
- Hello.
- Whassup!
- Whassup!
Exercise 211. Fill in the correct translation.
to intend
to interest
to involve
to know
to lack
to manage to do
to matter
to mean
to need
to notice
to object

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