Page 8 - NWF November Updates
P. 8
Today Ranger Rick is at the heart of the National Wildlife Federation, serving as a beloved
wildlife ambassador who creates fun, engaging ways for kids and families to connect with the
great outdoors. What began with Brownridge's vision for a compelling book character has
evolved into an approachable mentor for kids who's represented in nature-themed
magazines, products, classroom curriculum, and activities available for every level of
development.
Building on the success of Ranger Rick magazine for ages 7 to 12 and Ranger Rick Jr .™ for
ages 4 to 7, the National Wildlife Federation launched a new publication in 2016, Ranger Rick
Cub™ . Featuring a smaller size for the tiny hands of kids ages 0 to 4, Cub encourages “lap
time” reading with parents, grandparents, or any trusted adult who wants to introduce
wildlife and nature to the youngest members of the family. In 2017, the National Wildlife
Federation also launched the Ranger Rick Book Club, mailing two fun-filled books to
members every eight weeks.
