Page 56 - Process Book A3_Giacomo Grech

Logo Design

In terms of logo design, a process of user interaction objects taken from the A.E.I.O.U. technique were used.

The two main user interactions are:

CARPOOLING PARKING SYSTEM Adobe Illustrator was used to merge these two objects together using basic
shapes. During this stage it was decided that something common and
recognisable would be used such as a parking sign and a car. This epitomises
the user journey interaction making it a very recognisable logo with minimal

Users - Human Spaces/Spots
design.

Car - Movement Parking Signs Basic shapes were used including squares for the parking sign, circles and semi-
circles, spline curves, straight lines, curved edges and offset shapes for the

Road Parking Area car. With the colour palette already established, the primary colour green was
decided due to the focus on promoting sustainable travel. Lineweight/thickness

was also decided depending on the size of the logo and the typography chosen
for the text.

After experimenting
in merging these

From such interaction objects, one from each system basic shapes the
was chosen and linked together. The logo will be based logo parts started
of designing the interaction between these two. to form. The ‘P’
sign added was in
‘helvetica’ font.

Car - Movement Parking Signs

P

P

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