Page 53 - Process Book A3_Giacomo Grech

CHAPTER 6 Branding Integration

This project aims to encourage users to use more sustainable travel but also helps in creating an accessible environment through efficiency.

Such statement links to the parking systems and disruptive technology that such project will eventually function with. Therefore, a look at the
competitors systems and functions helped to frame the branding through literature evaluation.

Competitive Parking Systems

Disruptive Technology
• Wayleadr
• Parkable • Automated Parking Systems

• GO Car SYSTEMS (APS)
• Just Park • Artificial Intelligence (AI)
• Bolt • MaaS

• Bepark • IoT
• Free Now

Features & Functionalities Potentials

• Multi-tech Integration
• Mobile Integration • Sustainability specified areas

• Weekly Analysis FUNCTION (ex. carpooling space, EV
• University Database space)
Integration • University Database
• Real-time availability area Integration

updates

Further benchmarking on brand
positionality, user personas, manifesto
and mission statements helped to
synthesise again on which core values

match with the identity of the brand in
relation to prototyping. Colour schemes
and style were also noted from the
competitors.

P.53