Page 57 - Process Book A3_Giacomo Grech

Logo Name & Integration

Logo name was created mostly using the word ‘university’ in short ‘uni’. Therefore a list of names with the word ‘uni’ was

created. After testing most of them it was decided that ‘Unipark’ fits the best way due to the word ‘P’ in the logo which
represents parking.

Unitravel Unipark
P
Unipool Uniride UNI ARK

Unicarpool Unishare
Unicommute Uniway

Unijourney Unilift
Unicampus Unicar

Alterations

P
P
Minor alterations were then added to the UNI ARK UNI ARK
logo like spacing between the car and words,

colour alterations and text size. Also

during marketing assets it was noted that
such logo was a bit robust. Therefore, small

positioning changes of the text were
made. Using the other primary colour was
also considered due to different backgrounds

that the interface will have. Size and UNI ARK
P
scalability were also taken into account in
terms of proportion. The end of ‘K’ matches
directly with the beginning of the car
illustration so as to give breathing space and

movement representation of a user journey.

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