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The literature reserch focuses on the international application of BD,
AI and analytics within the wine industry and did not focus on a specific
country. Hence, the author focused the research study on Italy and
the UK wine organisations. Due to the covid pandemic, organisations
were on shutdown, hence it was difficult to contact and interview
vineyards Subject Matter Experts (SMEs). The UK has a limited
number of vineyards due to the market being in its infancy stages. The
data collection is limited to sample size due to the dissertation being a
st
niche topic. There was a limited timeframe between 1 October 2020
st
and 1 May 2021, to conduct the study as well as being an individual
researcher.
1.5. Organisation of study
Chapter 1 provides an introduction to the dissertation topic, literature
aims and objectives. Chapter 2 investigates the literature reviews
(past and current literature) on the topic to find the key research
articles. Chapter 3 explores the methodology providing an overview of
the methods to identify participants and data collection methods.
Chapter 4 defines the findings chapter quantifies the research finding
into charts. Chapter 5 provides the conclusion, summarises the
complete dissertation.
1.6. Conclusion
The introduction provide the author with a framework to evaluate the
application of BD, AI and Analytics and corresponding contributions
within the UK and Italy wine life cycle. It will highlight the contributions
derived by applying each of the BD, AI and Analytics within the wine
life cycle stages.
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