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The literature reserch focuses on the international application of BD,
                     AI and analytics within the wine industry and did not focus on a specific

                     country.  Hence, the author focused the research study on Italy and

                     the UK wine organisations.  Due to the covid pandemic, organisations
                     were  on  shutdown,  hence  it  was  difficult  to  contact  and  interview

                     vineyards  Subject  Matter  Experts  (SMEs).    The  UK  has  a  limited

                     number of vineyards due to the market being in its infancy stages.  The

                     data collection is limited to sample size due to the dissertation being a
                                                                                       st
                     niche topic.  There was a limited timeframe between 1  October 2020
                            st
                     and 1  May 2021, to conduct the study as well as being an individual
                     researcher.


                        1.5.       Organisation of study

                     Chapter 1 provides an introduction to the dissertation topic, literature

                     aims  and  objectives.    Chapter  2  investigates  the  literature  reviews

                     (past  and  current  literature)  on  the  topic  to  find  the  key  research

                     articles.  Chapter 3 explores the methodology providing an overview of
                     the  methods  to  identify  participants  and  data  collection  methods.

                     Chapter 4 defines the findings chapter quantifies the research finding

                     into  charts.    Chapter  5  provides  the  conclusion,  summarises  the
                     complete dissertation.



                        1.6.       Conclusion

                     The introduction provide the author with a framework to evaluate the

                     application  of  BD,  AI  and  Analytics  and  corresponding  contributions
                     within the UK and Italy wine life cycle.  It will highlight the contributions

                     derived by applying each of the BD, AI and Analytics within the wine

                     life cycle stages.


                     2.  *taken out before sharing*











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