Page 27 - The Edge - Summer 2019
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Communicate and Stick to the Facts
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“Post the process for decision-making and information that
was considered on the district’s website for transparency,”
Thompson said.
“We needed to simplify our message. We She emphasized three key factors: “Talk about what you’re
doing and needing, build your message as you’re going, and
all talk in acronyms. Average people don’t monitor what you promise and make sure you do it. We’ve
understand all that. Just provide basic learned from our mistakes and we’ve tried to fix it.”
Combs of Stifel asked AASBO members: “Do you really
information, and talk to them all the time, know your district? We can share information to help you make
not just before an election.” decisions.”
AASBO President-elect Nate Bowler, who was in attendance,
— Cathy Thompson, Director of Business Services, Washington offered this piece of advice: “People who vote, vote. Don’t
Elementary School District
target. Just tell your story.”
Erika Combs, Director, Stifel Public Finance, can be reached at:
ecombs@stifel.com or (602) 794-4030.
Cathy Thompson, Director of Business Services, Washington
Elementary School District, can be reached at: cathy.thompson@
wesdschools.org of (602) 347-2615.
SUMMER 2019 | THE EDGE 27
