Page 13 - 69th Annual Conference Attendee Brochure

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THURSDAY
THURSDAY’S KEYNOTE ADDRESS
S KEYNOTE ADDRESS
JULY 21, 2O22
JULY 21, 2O22
11:15 am to 2:15 pm
11:15 am to 2:15 pm
1st General Session & Keynote Address
1st Gener al Session & K eynote Address
Tucson Ballroom
CHANGING THE
CHANGING THE
NARRATIVE
NARRATIVE
When is the last time something amazing
happened in your school? How many people
knew about it? The work done in schools all
across the globe is spectacular. Kids gath-
er…learn…leave…and make the world we live
in a better place. So…amazing things hap-
pen all the time. School perception is often
based on the narrative of those who attend-
ed years ago. Telling the real story of schools
helps create a narrative that builds culture
and gives everyone in your community an
identity. Utilizing social media and empow-
DR. JOE SANFELIPPO
ering those around you to be the storytellers DR. JOE SANFELIPPO
of your district is a great way to celebrate
the success of students with parents and the Dr. Joe Sanfelippo is the Superintendent of
community. FIND YOUR AUDIENCE...BUILD the Fall Creek School District in Fall Creek,
YOUR BRAND...CELEBRATE KIDS!! WI...home of the Fall Creek Crickets. The
Fall Creek School District was named an In-
novative District in 2016 and 2017 by the In-
ternational Center for Leadership in Educa-
tion. Joe holds a BA in Elementary and Early
Childhood Education, an MS in Educational
Psychology, an MS in Educational Leader-
ship, and a Ph.D. in Leadership, Learning,
and Service. Joe co-hosts the Hacking Lead-
ership Podcast and co-authored The Pow-
er of Branding: Telling Your School’s Story,
Principal Professional Development: Lead-
ing Learning in a Digital Age, and Hacking
Leadership: 10 Ways Great Leaders Inspire
Learning That Teachers, Students, and Par-
ents Love. He was selected as 1 of 117 Fu-
ture Ready Superintendents in 2014 and
1 of 50 Superintendents as a Personalized
Learning Leader by the US Department of
Note: The First and Second General Session will
begin promptly at 11:15 a.m. with luncheon ser- Education in 2016. Education Dive named
vice followed by keynote program speakers. At- Joe 1 of 5 K-12 Administrators to watch in
tendees are requested to be on time and to stay 2018 and their National Superintendent of
for the entire session to minimize disruption. the Year in 2019.
Page 13