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UNIT 1 – Digital/Transmedia Production Bible:

               The following Table gives the allocation of raw marks by skill for the Creative Project:

                                                    SKILLS                                        MARKS
                  Pitch                                                                             18
                  Treatment                                                                         23
                  Technology and Design Specifications                                               5
                  Business and Marketing                                                            14
                  TOTAL                                                                             60


                                     DETAILED BREAKDOWN OF MARK SCHEME FOR THE
                                             TRANSMEDIA/PRODUCTION BIBLE


               This part of the project will be graded out of a total of 60 marks and marks will be allocated to each
               task as outlined below.


                                                             MODULE 1    MODULE 2     MODULE 3  TOTAL

                 Pitch  (3-5 minutes oral presentation, to sell
                 the idea)   [15 marks]
                 Clearly describes the concept of the project
                         Game play summary/synopsis                                       2          2
                         Competitive advantage                   2                                   2
                         Character description                                            2          2
                         Rationale                               2                                   2
                         Target audience                         1                                   1
                     Presentation
                         Eye contact                                                      1          1
                         Clarity and diction                                              1          1
                         Impact                                                           2          2
                         Appearance                                                       1          1
                         Use of digital media                                 4                      4
                 Treatment  [23 marks]
                     Synopsis
                         includes tag lines                                   1                      1
                         Gameplay summary/Treatment                           1           1          2
                     Character designs/turnarounds
                         Front                                                            1          1
                         Side                                                             1          1
                         Three quarter front                                              1          1
                     Environment designs
                         Assets/props for games                                           1          1
                         Camera angles                                        1                      1
                         Layers : foreground, background and
                         midground                                                        1          1




                                  CXC A37/U2/15              48                                www.cxc.org
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