Page 31 - TEACHING MEDIA 101

27

concerned with designing, and using messages to control the learning process,
including activities:

1. Study the weaknesses and strengths of a message in the learning
process;
2. Structuring and systematizing people and instruments in the

educational environment, including planning, production, selection,
management, and utilization of components and the whole learning

system. The practical goal is to use each method and medium of
communicating effectively to help develop the potential of learners to
the fullest".

Although it has not been mentioned as technology in learning media, the
above definition is believed to be the initial foundation for developing

technology in learning media that is relevant to technological developments.
The definitions that have been mentioned have been revised many times to
suit changes and appropriate technological advances. Among them can be

seen as follows:
In 1972, AECT attempted to revise the existing definition (1963, 1970,
1971) by providing the following formulation: "Educational Technology is a

field concerned with facilitating learning in humans through systematic
efforts in identification, development, organization, and utilization of various
kinds of learning resources as well as with the management of the whole

process." This definition is based on the spirit of defining audio-visual
communication as a field of study. This provision develops the idea that

educational technology is a profession.
AECT 1977 definition, "Educational technology is a complex integrated
process that includes people, procedures, ideas, tools, and organizations to

analyse problems, design, implement, assess and manage problem-solving in
all aspects of human learning.

Definition in 1977, AECT seeks to identify as a theory, field, and
profession. The previous definition, except for 1963, did not emphasize
educational technology as a theory.