Page 36 - TEACHING MEDIA 101
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                       This area dates back to the visual education movement in the first decades
                       of the 20th century, with the establishment of museums. In the early years

                       of the 20th century, teachers began to make efforts to use theatrical films
                       and short films on the subjects of learning in the classroom.
                           Among the oldest formal studies on media applications in education is

                       the study by Lashley and Watson on using World War I military training
                       films  (on  the  prevention  of  venereal  disease).  After  World  War  II,  the

                       audio-visual  learning  movement  organized  and  promoted  audio-visual
                       materials,  thereby  expanding  the  supply  of  learning  materials  and
                       encouraging  new  ways  of  helping  teachers.  During  the  1960s,  many

                       schools and universities established many learning media centres.
                           Dale's  1946  work  entitled  Audio-visual  Materials  in  Teaching,  in

                       which he tried to provide a general rationale for the selection of appropriate
                       learning materials and activities. In 1982, the book Instructional Materials
                       and New Technologies of Instruction was published by Heinich, Molenda,

                       and Russell. This book proposes the ASSURE model, used as a reference
                       procedure  for  designing  media  use  in  teaching.  These  steps  include:  (1)
                       Analyse  learners  (analyse  learners);  (2)  State  Objective  (formulating

                       objectives);(3) Select Media and Materials (selecting media and materials);
                       (4) Utilize Media and Materials (using media and materials), (5) Require
                       Learner  Participation  (involving  students);  and  (6)  Evaluate  and  Revise

                       (assessment and revision).
                       d.  Management Area

                           Management  includes  controlling  Learning  Technology  through
                       planning, organizing, coordinating, and supervising. The management area
                       starts  with  media  centre  administration,  media  programs,  and  media

                       services.  The  fusion  of  libraries  with  media  programs  produces  school
                       media centres and experts. These school media programs combine printed

                       and  non-printed  materials,  resulting  in  increased  use  of  technological
                       resources in the curriculum.
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