Page 40 - TEACHING MEDIA 101
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                              pass. Benchmark reference measurements tell students how far they
                              can reach the specified standard.

                          3)  Formative and Summative Assessment Formative and Summative
                              Assessment; relates to the collection of information on the adequacy
                              and  use  of  this  information  as  a  basis  for  further  development.

                              Summative  assessment  is  concerned  with  gathering  information
                              about  adequacy  for  decision-making  in  terms  of  utilization.

                              Formative  assessment  is  carried  out  during  the  development  or
                              improvement of programs or products (or people and so on). These
                              assessments are conducted for staff within the program agency and

                              usually remain internal; however, these assessments can be carried
                              out by internal or external evaluators or (better still) a combination.

                              The difference between formative and summative is well summed
                              up in an allusion from Bob Stake "When the cook tastes the soup, it
                              is formative. When the guests taste the soup, it is summative.

                          Summative  assessments  are  carried  out  after  completion  and  for  the
                       benefit  of  external  parties  or  decision-makers,  for  example,  funding
                       agencies  or  potential  users.  However,  this  can  be  carried  out  by  either

                       internal or internal evaluators for a joint venture. For credibility reasons, it
                       is  better  to  involve  an  outside  evaluator  than  a  formative  assessment.  It
                       should not be confused with outcome assessment, which only evaluates the

                       results, not the process. This can be either formative or summative.
                          The method used in formative assessment is different from summative

                       assessment. Formative assessments rely on technical reviews, tutorials, and
                       small or large group trials. Data collection methods, such as observation,
                       interviews,  and  short  tests,  are  often  informal.  In  contrast,  summative

                       assessment requires more formal data collection procedures and methods.
                       Summative  assessment  often  uses  comparative  group  studies  in  quasi-

                       experimental designs.
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